Google is making it free to appear in Hotels booking links.

Millions of travelers around the world search for hotels on Google every day. Start with free booking links to surface real time room prices and availability to potential travelers at no charge from Google.

Free booking links appear on the hotel booking module alongside hotel ads when travelers look for rooms at a given hotel.

Reach potential customers and drive more direct bookings

With your hotel’s free direct booking link displayed to users across hotel search on Google, travelers will be able to book directly with your property. You control the guest experience
on your site and collect the guest data.


Difference between Google Hotel Ads (paid listing)?

Although Google gives you fantastic opportunity for Free booking links, be aware that OTAs will also be there with their links so to get more reach more guests looking for your property. So Google gave you opportunity to bid with direct booking link to be displayed to more potential guests. This is called paid listing and it is possible using "Google Hotel Ads" campaign under "Google Ads" system. Works similar like CPC campaign in Google search, but drives traffic to certified Google booking engine - your direct booking engine. 

Be aware that by using Google Hotel Ads campaigns you can reach up to 10 times more potential customers and searches under your direct booking engine. Especially if your price is fine, you can expect more direct reservations.

Advantages of paid listing:

Impressions from one small hotel in Croatia

One small hotel (4 stars) located in Central Croatia has started using Google Metasearch and Google Hotel Ads 4 months ago. Since joining it received 19120 unique new sessions - searches for room with visit to Booking engine. Hotel set up Google Hotel Ads campaign with small daily budget (totally spent 200 EUR) and joined received more than 15 direct reservations from direct / first visit. Tens of reservations are made in second or later visits to website where first came from Google hotel search. If hotel looks just for those direct (first step) reservations, ROI on campaign was over 2000% (or amount spend on campaign was less than 5% of generated revenue). Although total number of reservations can seem very low, if hotel's direct booking link wasn't there, hotel probably would get OTA reservations for same period with commission over 600 EUR.  Maybe the number of OTA reservations would be lower, but in any case, Google Free booking links + Google Hotel Ads (if we look campaign spent amount as commission) in combination generated revenue with lower commission.

Google has partnered with WebBookingPro to make it easy to get started?

Follow 3 steps to enable Google direct bookings

  1. Update your Business Profile on Google

    Make sure your Google My Business profile is verified and up to date with your hotel information. Here is a
    guidebook to help you get started.
  2. Opt-in your rates to show up on Google

    Configure WebBookingPro to send content, availability, rates and promotions to Google in real-time
  3. Get more direct bookings

    You will start getting direct clicks on your website, so travelers can book directly with your hotel.


Moving from your current Channel Manager to WebBookingPro...Is this possible? Is this stressful?

Few years ago moving from one Channel Manager to another would take more "user" work to take care after connection has been created with new channel manager, but today, moving from one Channel Manager to another can be done within few minutes without stress!

The procedure is quite easy and has few steps to follow.

  1. step: Prepare configuration as WebBookingPro is first and only Channel Manager:
    1. Create room types (e.g. "Standard double room", "Deluxe double room", "Penthouse suite"). At least set total number of room of each type - e.g. 10 x Standard double room, 10 x Deluxe double room, 2 x Penthouse suite. Link: http://www.webbookingpro.com/old/help/4-rooms-setup/
    2. Assign Rates for each room types. From Cockpit, click on "Prices" .Link for updating Rates: http://www.webbookingpro.com/old/help/5-rates-setup/
    3. Assign Availability as your Real Availability at the moment - e.g. for each day if you have 3 Free Standard double rooms, enter number 3.From Cockpit, click on "Availability "Link for updating availability: http://www.webbookingpro.com/old/help/availability-restrictions/Tip: Another way for fast setting availability and restrictions e.g. (Minimim Stay, Closed) - use Cockpit, blue button "SetLong Term Data" and set properties for each room type or all rooms at once.

So with those 3 simple steps, you prepared WebBookingPro almost for all needed functions - Booking Engine and Channel Manager. Now you are ready to connect to your OTAs (currently and or not connected over another Channel Manager).

2. step: Connecting to your OTAs:

WebBookingPro has some direct connections (like Booking.com, Agoda, Trip.com) and some over Channel Manager partners.

When you connect your property to Booking.com (e.g. following steps in http://www.webbookingpro.com/old/help/adding-booking-com-connection/ ). In "Channel Manager Settings" there is a new feature "Import, Check". Once you click on this link WebBookingPro will import ALL existing reservations on Booking.com and any cancellation or modification of existing reservations in the future will be handled automatically both in our system and in your PMS if you are connected with your PMS to WebBookingPro.

Before this feature, any Channel manager couldn't know anything about your previous reservations so usually he rejected any cancellation or modification and you would get email directly from Booking.com to manually cancel or modify reservation. After "Import,Check" feature all existing and active reservation in the future will be added to WebBookingPro system and you will see them.

Important: Availability is not changed. Importing will just import reservations without modifying Availability. You are supposed to manually set up correct Availability before Import. Of course, after and new reservation, modification of existing or cancellation of existing reservation will automatically set new availability and send to all other connected OTAs.

When you use our partner OctoRate for e.g. Expedia connection, the procedure is same. First you connect Expedia to OctoRate, then do Import, Check and again, you will get all existing active Expedia reservations with future arrival visible in our System.

Not all OTA connections support importing existing reservation. For those which do not support this feature, you will have to manually process cancellation or modification of any reservation created before connecting to WebBookingPro or our partner OctoRate.

Our statistics show that 99% of reservations are made on several biggest OTA channels (Booking.com, Expedia, AirBnB, ..) and for those biggest OTAs we can import all existing reservations. So if you have some other unimported reservations it should be less than 1% in average.

How long I will be without Channel Manager?

In average all those steps can be done within few minutes. We can do whole process for you - you will have to give us access to your computer via some software like AnyDesk/TeamViewer and we can together do migration from one Channel Manager to Another in few minutes per channel. This support is of course Free and included in our subscription.

There are thousands of booking engines on the world, and just few of them integrate fully into ANY website, under brand domain, brand design, brand header, menu and footer. 99% of booking engine work on different domain (domain owned by booking engine provider) and nowadays it is not possible to integrate them using IFRAME (due security issues most browsers block IFRAME from different domains). But using latest development technologies that dynamically on runtime inject booking engine code into your website this is now possible. Booking engine looks more professional, more brand aware, more modern, more mobile friendly, extremely faster and with 2 simple steps final goal is to have more direct reservations.

Our booking engine is also Google certified so searches for your hotel on Google.com could lead to this booking engine.

Booking engine can also be styled using CSS available on main website – and usually any change to font is done after booking enine is loaded so this font is used as default. Look at the website for example: website1 website2 website3.

We have created a plugin for WordPress so installation under WordPress site is under 1 minute. Those example sites use WordPress as CMS. It is possible to integrate on any website.

So if you want to have best booking experience for your guests, think about integrating booking engine into your website. Think about using WebBookingPro Booking Engine and Channel Manager.

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